Branding Is Simply Telling Your Story
From strategic plans for businesses to funny t-shirts that start conversations, we help everyone tell their stories effectively to reach their goals.
What do you want to be known for?
Our Services
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Brand Development
Our brand audits for individuals and companies provide guides for building a brand that will allow you to hit your goals. We help you identify your brand pillars and then how to share those authentically with the world.
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Professional Development
Whether you are an artist, athlete or entrepreneur, investing in your personal and professional growth allows you to make decisions that guide you to the life you’ve always wanted. If you’re looking for a job, we do personal brand audits, resume writing, mock interviews and LinkedIn consulting.
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Artist & Athlete Management
Research is the key to creating a strategic plan that allows you to take calculated risks so you can go further than you ever imagined. Having a team to support you along the way brings to life the goals you wrote down on paper.
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Business Coaching | Livelihood
Setting revenue goals helps to make the decisions that lead to multiple revenue streams, including money you can make in your sleep and money you may be leaving on the table without even knowing it. We provide structure and accountability that helps you grow through your career.
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Life Coaching | Life
When things are firing on all levels it makes it possible to reach your full potential. Regular life checkins allows you to evaluate and adjust the plan as you grow.
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Relationship Coaching | Love
Getting a date is like getting a job. You need to have a plan and put in the work to tell your story. I’ve touched hundreds of thousands of people through my Hitz & Mrs Blog with the Tribune Publishing Company, my book Ms. Calculated: A Dating Plan So Easy a Teenager Can Do It and my professional matchmaking experience.
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Website Development
Having a professional website is the best way to tell your story and share your latest news to increase SEO that will drive awareness and revenue.
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Blogging
Putting out consistent content on your website increases your SEO while also showing your fans and/or customers how you are providing value to their lives.
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Email Marketing
Building an email database means you own these contacts and control the messaging as you build a relationship with your fans/customers.
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Social Media
Social media is an important part of the branding plan. When everything comes together, you can drive awareness and revenue.
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Design
Our design team creates logos, graphics, presentations, email newsletters, cover art, illustrations and everything in between. By having all designs handled all in one place, you ensure that your brand guidelines and standards are upheld.
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Video Capture & Production
From lyric videos to live performances to official music videos to social media content, we use videos as another platform to tell your story. With YouTube being the second-largest search engine and the biggest streaming service, having consistent video content is key to building your brand.
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Single & Album Release Plans
For single and album releases, we take care of everything from the cover art to the release party. Every tactic comes together to show people why they should listen to your music … over and over, including pitching to Spotify playlists.
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Event & Wedding Planning
Truly understanding who the clients are/what their brands are allows us to get creative to put on a unique event that will be memorable for them, as well as their fans/guests. From weddings to conventions to workshops to fundraisers to private parties, our team creates the perfect events for our clients. Focusing on the details not only tells your story, but shows how much you care about spending time with your fans/guests.
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Festival Planning
Whether it’s one night of shows or a whole weekend, we build and/or support large events by bringing the music in many different ways, including acoustic sets, songwriter rounds, full band shows, Live Music Trivia, Live Music BINGO, songwriting workshops, national anthems and in-game entertainment.
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Nashville Road Show
We think beyond just booking an artist in that we pitch them as an event not just a show regardless of the size of the venue. Part of the pitch also includes promotional support to increase attendance at those events. Our first event in 2021 was with NASCAR and we ended the year going around the country playing college football fan fests. We are taking that local Nashville experience on the road and amplifying right at home too.
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Sponsorships
With over 20 years of experience finding the right corporate partners for the creative ideas we pitch for our clients, we’ve driven revenue, as well as awareness, while winning national marketing awards. The Dribble to Work Day campaign sponsored by Wilson landed on ESPN’s SportsCenter Top 10 Plays as part of the hundreds of thousands of dollars of earned media for everyone involved.
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Public Relations
As part of the integrated marketing plans we create for our clients, we make pitches to national, regional, local, traditional and nontraditional media outlets. This includes premiering videos on CMT platforms, securing CMT Artist Days, in-studio appearances on WSM Radio (Home of the Grand Ole Opry), rotation on independent radio stations, chats on podcasts, interviews on RFD-TV, Main Street Today, WGN Radio, and many more.
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Team Building Events
Our event planners curate team building events like Songwriting Workshops, Live Band Karaoke and more.
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Merchandise
In addition to creating the logos and designs for your merchandise, we find items that tell your story while also finding the best deals so our clients earn a larger ROI that they can use to reinvest to drive more revenue.
Our Clients | Past & Present