Set Your Goal

Tell Your Story

Achieve Your Dream

Branding for Life * Love * Livelihood

Branding Is Simply Telling Your Story

Whether you are an individual, business owner or employee, defining and building your brand allows you to go after anything you want in life.

What do you want to be known for?

Tell your story effectively so the perception is also reality.

My Brand

I'm Tracie, a branding strategist who uses storytelling to help people achieve anything they want in life. Whether it's in sports, entertainment or even dating, the core structure is the same: Set Your Goal. Tell Your Story. Achieve Your Dream.

I see challenges as opportunities to do something even better. There is always another way if you believe in the plan. Work the plan. Adjust the plan.

I have over 20 years of marketing, sales, writing and branding experience that has allowed me to work with elite athletes, national champions, notable artists, companies, health professionals and non-profit organizations. It's a voice. It's a story. It's a dream.

For those who dream of finding their perfect person, the process is still the same, which I outline in my first book, Ms. Calculated: A Dating Plan So Easy A Teenager Can Do It.  If you don't know who you are looking for, it's not easy to find them. Set your goal. Tell your story. Land your date.

I'm a frequent speaker across the country for multiple industries because I teach, support and motivate people and organizations with the same core branding process that is centered around storytelling. And holding people accountable. If you don't put in the effort, don't expect the results. I believe in my process. I believe in my clients. I believe anything is possible. 

I would love to hear what your dreams are, and how many people said you couldn't achieve them. Contact me at Tracie@HitzAndBranding.com if you want to prove them wrong!

Our Services

  • Brand Development

    Our brand audits for individuals and companies provide guides for building a brand that will allow you to hit your goals. We help you identify your brand pillars and then how to share those authentically with the world.

  • Professional Development

    Whether you are an artist, athlete or entrepreneur, investing in your personal and professional growth allows you to make decisions that guide you to the life you’ve always wanted. If you’re looking for a job, we do personal brand audits, resume writing, mock interviews and LinkedIn consulting.

  • Artist & Athlete Management

    Research is the key to creating a strategic plan that allows you to take calculated risks so you can go further than you ever imagined. Having a team to support you along the way brings to life the goals you wrote down on paper.

  • Business Coaching | Livelihood

    Setting revenue goals helps to make the decisions that lead to multiple revenue streams, including money you can make in your sleep and money you may be leaving on the table without even knowing it. We provide structure and accountability that helps you grow through your career.

  • Life Coaching | Life

    When things are firing on all levels it makes it possible to reach your full potential. Regular life checkins allows you to evaluate and adjust the plan as you grow.

  • Relationship Coaching | Love

    Getting a date is like getting a job. You need to have a plan and put in the work to tell your story. I’ve touched hundreds of thousands of people through my Hitz & Mrs Blog with the Tribune Publishing Company, my book Ms. Calculated: A Dating Plan So Easy a Teenager Can Do It and my professional matchmaking experience.

  • Website Development

    Having a professional website is the best way to tell your story and share your latest news to increase SEO that will drive awareness and revenue.

  • Blogging

    Putting out consistent content on your website increases your SEO while also showing your fans and/or customers how you are providing value to their lives.

  • Email Marketing

    Building an email database means you own these contacts and control the messaging as you build a relationship with your fans/customers. People are five times more likely to take action via email than social media, and that means 30% of your total revenue should be coming from your email campaigns.

  • Social Media

    Social media is an important part of the branding plan. When everything comes together, you can drive awareness and revenue.

  • Design

    Our design team creates logos, graphics, presentations, email newsletters, cover art, illustrations and everything in between. By having all designs handled all in one place, you ensure that your brand guidelines and standards are upheld.

  • Video Capture & Production

    From lyric videos to live performances to official music videos to social media content, we use videos as another platform to tell your story. With YouTube being the second-largest search engine and the biggest streaming service, having consistent video content is key to building your brand.

  • Single & Album Release Plans

    For single and album releases, we take care of everything from the cover art to the release party. Every tactic comes together to show people why they should listen to your music … over and over, including pitching to Spotify playlists.

  • Event & Wedding Planning

    Truly understanding who the clients are/what their brands are allows us to get creative to put on a unique event that will be memorable for them, as well as their fans/guests. From weddings to conventions to workshops to fundraisers to private parties, our team creates the perfect events for our clients. Focusing on the details not only tells your story, but shows how much you care about spending time with your fans/guests.

  • Festival Planning

    Whether it’s one night of shows or a whole weekend, we build and/or support large events by bringing the music in many different ways, including acoustic sets, songwriter rounds, full band shows, Live Music Trivia, Live Music BINGO, songwriting workshops, national anthems and in-game entertainment.

  • Nashville Road Show

    We think beyond just booking an artist in that we pitch them as an event not just a show regardless of the size of the venue. Part of the pitch also includes promotional support to increase attendance at those events. Our first event in 2021 was with NASCAR and we ended the year going around the country playing college football fan fests. We are taking that local Nashville experience on the road and amplifying right at home too.

  • Sponsorships

    With over 20 years of experience finding the right corporate partners for the creative ideas we pitch for our clients, we’ve driven revenue, as well as awareness, while winning national marketing awards. The Dribble to Work Day campaign sponsored by Wilson landed on ESPN’s SportsCenter Top 10 Plays as part of the hundreds of thousands of dollars of earned media for everyone involved.

  • Public Relations

    As part of the integrated marketing plans we create for our clients, we make pitches to national, regional, local, traditional and nontraditional media outlets. This includes premiering videos on CMT platforms, securing CMT Artist Days, in-studio appearances on WSM Radio (Home of the Grand Ole Opry), rotation on independent radio stations, chats on podcasts, interviews on RFD-TV, Main Street Today, WGN Radio, and many more.

  • Songwriting Workshops

    Hit songwriters, Devon O’Day (George Strait) and Blue Foley (Ashley McBryde), bring their friends out with our event planners to implement Songwriting Workshops that help with team building, sales training and more.

  • Merchandise

    In addition to creating the logos and designs for your merchandise, we find items that tell your story while also finding the best deals so our clients earn a larger ROI that they can use to reinvest to drive more revenue.

Our Clients | Past & Present

Our Story

I've been telling stories for as long as I can remember. I began writing for my high school newspaper, then college and landed a spot with my hometown newspaper when I was in college. After graduation, my first full-time job was in the marketing department at Northwestern University where I spent 13 years telling stories about thousands of amazing student-athletes and coaches, which resulted in setting season ticket and single-game attendance records in every admission-charging sport.

I went on to become the Chief Marketing Officer at a sports marketing agency where I doubled the revenue every year with first-class customer service, branding expertise and monitoring the trends in the sports and entertainment industries. I oversaw the marketing and social media efforts to secure 30% of the total clients and 65% of new clients.

I moved on to the NCAA where I led the Women's Final Four marketing, sales and fan experience efforts for a sell-out crowd in 2014 in Nashville, the largest attendance since 2010 the following year and notched back-to-back sellouts in first-time host cities, Dallas in 2017 and Columbus in 2018, with the latter being the largest attendance across the entire Women's Basketball Championship since 2004.

After that first Women's Final Four in Nashville, I fell in love with this city. Music was a huge part of the fan experience, so when I moved to Music City in 2018 to start Hitz & Branding, the NCAA was my first client followed by UNICEF. Then, I gained some experience in the music industry by working to build events at WSM Radio, home of the Grand Ole Opry.

I love building and/or enhancing events that create memorable moments for fans/customers/guests. It’s those moments money can't buy that make an impact.

I continue to share my experiences as a featured speaker with organizations around the country logging over 40 appearances in the last 12 years presenting on marketing and branding. I'm hooked on building brands through the creative art of storytelling along with a focused strategic plan, which is what led me to starting my own business working with some of the best people and organizations in the world.

Everyone has a brand, but they don’t always know how to tell their stories so we provide services for Teams, Athletes, Artists, Entrepreneurs, Companies and Non-Profit Organizations. Having the support of a team means reaching goals you never thought were possible.